Last week, Northcliffe Media became the first major regional newspaper group to join Specle. Northcliffe Media are one of the UKs largest local newspaper groups with 115 newspaper titles.
Specle first met with Northcliffe in Nottingham less than 2 weeks ago. When we met with Northcliffe, they had a problem. In 3 days, all of the Northern titles would change from column based sizes to modular. With 1000s of advertisers, dozens of sales staff and buying companies, how could they effectively show what new sizes were in time?
Specle became the perfect solution. It was simple, graphical, easy to manage, and we could get a site up and running in a short amount of time.
Specle's data manager, Alison Jarrett, worked with production staff at Northcliffe to gather logos, cover images, and specifications. Within 2 days, Specle built a web site that listed all titles across the group in the North on one page. We gave them a link that could be sent out easily across group, to production staff, to sales staff, to media agencies, to advertising agencies, and to pre-press groups. And on Monday last week, Northcliffe Media was live.
Specle is extremely excited to be venturing into regional media and to be working with Northcliffe. Specle is now working closely with Northcliffe to bring on titles from other regions. To see ad specifications for Northcliffe Media, please visit: