SpecleSpeak

Display your iPad specs on Specle.

Digital and online publishing is growing at the rate of knots, with more online publications joining the market every week. 2012 is set to be a huge year for the increase of 'digital editions',with the majority of big name publishers expanding their portfolios into online publications. 

Specle are very interested in the innovation and development of the industry and will endeavour to meet the requirements of our publishers and agency users. And with that, Specle are now happy to host online advertising specs for your tablet edition publications. 

Last week Guardian News & Media added their iPad advertising specs to Specle and they look great! These detailed pages include everything you'd need to know about advertising in the Guardian iPad edition. These smart spec pages give an overview of their digital advertising space, the required technical information about standard and interactive formats and delivery guidelines. 

Take a look at these fabulous new spec pages, Click here.

Specle has over 15,000 visitors to our site every month, searching for specific ad specs and advertising opportunities. If you would like to get your tablet specs live on Specle, the UK and Europe's number one website for magazine and newspaper technical specifications, get in contact with us. 

You can either email the media information to us at support@specle.net, or you can call us to find out more on +44 (0) 207 871 3555.

To start finding specs for FREE or to get sending ads straight away, sign up to Specle today! 

Booking URL's Panel at Digital Ad Lab.

Last month our CTO, Tom, chaired a panel at the Digital Ad Lab forum. There was a great turn out at the Groucho Club in Soho and the topics talked about brought about lots of discussion. 

Tom gave an introduction to the increasing use of booking URLs to streamline the process between booking an ad to delivery, whilst creating a set of metadata to accompany the file determining which job it belongs to and what has happened to it along the way. He was joined on the panel by Andy Gladden from Wellcom, Darron Barker from E Graphics, Dean Wilson from UK Metro and Mike Hoy from Papermule.

A copy of Tom’s presentation can be viewed by clicking here.

A lively discussion followed with highlights including:

• Associated went live using booking URLs in first quarter of 2011.  Typically 65% of copy comes from the same sender and a typical newspaper takes ads from 500 different agencies.  Therefore any improvement in the workflow is of huge benefit.
• At present booking URL’s relate more to newspapers as the magazine industry has been slower on the uptake.
• Are we going to end up with a WAM!NET/Vio situation with lots of vendors offering booking URL’s and delivery methods with no synergy?  Specle has tried to overcome this by working very closely with other vendors so users can choose which delivery process they would like to use and utilising GWG fields.
• Cost saving benefits are to the publisher.
• Is URN the right terminology, as it means other things in other industries?
• When Metro started using booking URL’s the increase of usage went from 2-25% in a matter of months.
• There is still an issue about making and submitting ads correctly.  Should there be a guide for doing this?  I have liaised with PPA and their guidelines are available via http://www.ppa.co.uk/resources/guides-and-standards/production/pass4press/

To view the Digital Ad Lab website visit http://www.digitaladlab.co.uk/

You can view previous meeting notes in the meeting tab. 

Work for Specle - QA & Usability Engineer

QA & Usability Engineer

Specle is a fast paced, funded web startup working in the advertising & publishing space. Specle is aiming to change the world of print & online advertising production, and we are are looking for superstar people to help.

The role we are looking to fill will be split between QA and Usability testing. This is a technical role and will require a hard working, technical minded person with excellent communication and documentation skills with a keen eye for detail. Specle prides itself on having the best products in the market.

Specle is growing fast, and there is plenty of room for career progression into all areas of the product team. We demand the best talent and we are looking for ambitious people. 

Find out more & Apply on LinkedIn

or

We are always hiring for other roles, email us at jobs@specle.net

 

STRICTLY NO AGENCIES

Specle have moved!!!

It's official, Specle have moved offices. As of today we are now located in Covent Garden. 

Our new address is:

Drury House,

34-43 Russell Street,

Covent Garden,

London,

WC2B 5HA.

Our new phone numbers are working. You can call our support line on +44 (0) 20 7871 3555.

We have settled into our new space in the heart of 'Ad Land' and are very happy with it. 2012 is set to be a big year for Specle, including expansion of the company. Our bigger office accommodates for this and the location puts us in the thick of it! 

 

View Larger Map

 

 

Over 1000 titles now live on Specle Send!

                

1000+ TITLES

Great news... you can now send to over 1000 of the titles on our extensive database, through our slick, fast, affordable delivery service, Specle send! 

You can search for the required spec, upload your file and send to the publisher all in the comfort of one website! For as little as £3 an ad, we carry out 200 pre-flight checks to ensure that the ad prints to perfection. This is a pay-as-you-go service and we invoice for successful deliveries at the end of the month. 

Specle Send can upload and return a result within 31 seconds. Our system also gives you the ability to process files asynchronously, letting you continue with other things on screen at the same time, unlike some of our competitors. 

To view the list of the titles that you can send to via Specle Send, click on the icon below:

For those of you already using Specle Send, we'd love to hear what you think of the service. Please do let us know, drop us an email at support@specle.net.

For those of you yet to try it out, sign up today with no registration fees or long term commitments:

You can also call the Specle team on our NEW support number +44 (0) 20 7871 3555. We would be happy to talk you through our site and the services we have to offer, or email us at support@specle.net.

Northern & Shell publications on board with Specle Send!

Big news from Specle. We now have over 1000 titles accepting ads via Specle Send, A mile stone we are hugely proud of. From all the National newspapers to big name weekly and monthly magazines, plus a number of regional titles, Specle is the one-stop-shop for ad delivery. Search for the specs and send the ad for just £3 per file. 

Today we are very happy to announce that Northern & Shell have set their renowned titles live on Specle Send. You can now pre-flight and send to their three weekly magazine titles, Ok!, New! and Star through our delivery service. 'Hurrah' I hear you shout. But how do you get started?

You can create a Specle account in minutes and start sending to a huge database of titles across the UK straight away. Our system is 'very easy to use' according to our existing customers, but if you have any questions or need a helping hand, our expert customer service team is here to help.

Call us on our NEW support number: 020 7871 3555, or email us at support@specle.net. 

To view the list of 1000+ titles that you can send to, click on the icon below. Remember that you can send to all of our titles through our fully colour managed service, Specle Pro.

To send to Northern & Shell publications, or to view the advertising specfications, click on the logos below: 

                    

Specle are thrilled to welcome them on board and look forward to delivering print perfect ads to them.

Many new titles on Specle!

    

Over the past few weeks we have added over 100 new titles to our database. All of these publishers are also on Specle Send, meaning you can send to their publications for just £3 per ad!

Devisions of Archant, a section of IPC Media, Immediate Media and Trimedia are now accepting files through our delivery option. This long list includes titles such as Your Hair, The Field, Country Life and loads of regional titles. 

Specle are very excited to be getting so many regional publications live on Specle Send, opening our service out to the wider market and being able to offer the same great service to independent customers. Watch this space for many more titles soon to be available on Specle Send!

To view the list of over 1000 publishers and publications available on Specle Send please click on the icon below:

                                                          

To start sending ads to these titles and over 1800 more, sign up today:

You can also call the Specle team on our NEW support number +44 (0) 207 781 3555, or email us at support@specle.net. 

DPS display and delivery on Specle!

At Specle, we like to keep all of our publishers fresh up to date with any changes or advances we make to the spec pages.

As of Monday 28th November 2011, we changed the way DPS adverts are displayed and delivered. 

It used to be that DPS ads could either be sent as one large file or provided as two separate files which had to be uploaded separately as two different transactions. 

All DPS specifications now allow the customer to view the individual spec for each side of a DPS(left and right page) by clicking on the new 'Show the Specs for each page' link. 

We have developed this option to make the specification information clearer and have made the delivery method easier. 

This drops down to show each spec. This will hopefully make creating an ad far simpler and will avoid sizing issues at later stages. 

Once the customer has created the PDF files and they're ready to send, they can click 'Send Ad' and select Specle Send as a delivery option.

If the publisher requires the ad as two separate files they will have the option to upload each file to the same job ticket. 

The delivery charge for each file remains the same. Each file is £3 for successful delivery, so the total of one DPS transaction where files are supplied separately, will cost £6 +VAT.

Publishers that require artwork to be supplied as one PDF will remain the same, however, they will have the link with the drop down in order to see the spec size for each page. 

The delivery price for one PDF file is still just £3, whatever its size.

We hope that this development will make ad delivery faster and easier for our agency users. If you are a publisher and you have not specified whether you receive DPS ads as one or two files, please contact us and we will be happy to set this up for you. 

Call us on +44 (0)20 7871 355

or email support@specle.net.

Specle Expand Overseas!

4 New Irish Magazines on Specle Send

Specle have just released four Irish Magazines. Star Chic, Image, Social & Personal, and Social & Personal Weddings Edition are now all available to send to via Specle Send. 

Specle Send is our slick, affordable delivery service that allows you to send to over 900 newspapers and magazines for just £3 an ad. We also take payments in €uro and US $. Our system allows you to apply automatic fix ups for a number of minor errors with the ad. For just £2/€3 more Specle Send can fix these problems in seconds, saving you time and effort and making your ad meet the tolerances set by the publishers.  

Specle is the one-stop-shop for specs, pre-press and delivery solutions online. The feedback that we've had from our customers commends its ease of use and incomparable customer service. Agencies are suggesting its saving them time as well as money and our publishers are thrilled with the quality of the ads they are receiving through our system. 

A very warm welcome to our new publications and we hope they are quick to see the benfits of hosting their technical information with Specle! 

To start sending ads to these titles and over 1500 more, sign up today:

You can also call the Specle team on 020 7775 5613 for support, help, or more information at any time.

To find ad specifications for these publications, click on a logos below:

               

Moving at the speed of Specle!

Specle Send Speed Increase

This months development has been heavily focused on making our delivery method faster. Specle Send is now on average 2.5 times faster, 40 seconds faster than before. We are now 3 times faster than Adsend! 

Specle Send can now upload and return a result within 31 seconds. Our system also gives you the ability to process files asynchronously, letting you continue with other things on screen at the same time, unlike some of our competitors. 

We are delighted with the speedy results and can clearly see the improvements we've made, but we'd love to hear what you think of the faster service. Please do let us know, either drop us an email at support@specle.net or call one of our support team on 0207 775 5613.

Improved Search Optimisation

We have also improved the search optimisation of publications and publishers. Find the titles that you're looking for easier and faster. Type the name you are looking for into the search bar and use the selective autocomplete drop down to find the required page. 

 

There have been lots of other technical upgrades behind the scenes this month in an attempt to improve our service for you. We develop our site every few weeks so to keep up with what's new. Please follow our blog, Facebook page, and Twitter feed by clicking the links on the right.

Feel free to contact us on support@specle.net at any time if you have requests. We listen, and will do anything we can to help out.

If you have not already registered on Specle, click below and you can get going in seconds:

No FT... No comment! But we have the FT, so blog it!

Specle were very pleased to switch the Financial Times live on Specle Send. 

You can now send your ads to the FT and its supplements for just £3 per ad. We preflight each ad, carrying out over 200 checks to make sure the file meets the specifications set by the publisher. 

                                                     

Specle Send works on a traffic light system. If your ad has passed all of our checks, you will get a green passed report back and all you have to do is Approve and Send the ad directly to the publisher.

If the ad comes back with warnings, you will get at amber report and you can view the preflight report to see what the warnings are. We have two types of warning messages. Some of the errors that occur are simple enough to fix and therefore we are able to 'Apply fixups' for just £2 more. This can save you a lot of time and effort. Other warning messages allow you to send without fix ups as the file is within the publishers accepted tolerances, however the file is not perfect.

With failed ads, if the issue is fixable from the file you have uploaded, there is sometimes the oppertunity to fix the problem, however you will often need to view the preflight report to source the problem and re-upload the file once you have made the changes needed. If you are running to a tight deadline or don't have the technical support to make these changes, you can always upgrade to our Specle Pro service to have your ad looked at by a colour advert, to ensure that you are supplying a perfect ad to the publisher. This service is £30 and includes delivery. 

For more information about our pre=press services please take a look on our website or give us a call on 0207 775 5613. Our expert support team would be happy to show you through the process of sending an ad, or furhter explain our services to you. 

To start sending ads in a matter of minutes, click below: