SpecleSpeak

Northcliffe Media adds 48 more Newspapers to Specle

Today, Northcliffe Media South released ad specifications for 48 more regional newspapers to Specle. You can now find ad specifications for Northcliffe Media South titles here or click on any title below to take you right there.

Note Northcliffe Media North & Midlands titles can be found here.

You can find ad specifications by using the "Specle Search" feature on the front page of specle.net. Try a search for "Northcliffe" to find both regions.

Adding a Newspaper to Specle

We're testing out creating demo videos for various aspects of Specle. I've just created a demo video for adding newspaper ad specifications.

This video will take you through the whole process from registering, to adding your company, publication, and ad sizes. The whole process from start to finish takes just under 15 minutes, so please take a look, and let us know if this was helpful, and what we should improve.

Register Now to try it out for yourself.

Enjoy!

Linking to Ad Specs on Specle

Ever noticed the URLs to Specle ad specs in the Address field on your browser's toolbar?

Publishers, once you put your ad specifications on Specle, did you realise how that you can link to your ad specs? From just about anywhere

Every publication on Specle has its own branded URL. It works like this:

http://specle.net/country/publisher/publication-name

For example, the Derby Evening Telegraph ad specs from Northcliffe Media are found at:

http://specle.net/uk/northcliffe-media/derby-evening-telegraph

This URL is created dynamically from the Publisher's company name, country, and the publication name as the data is entered.

This makes it easy to link to pass information around to agencies or whoever needs information. Simply navigate to the ad spec page and copy the URL from your browsers The very best way to link to ad specifications is in booking confirmations. Many of the National Newspapers such as Telegraph Media Group already do this.

Guardian News & Media links to Specle exclusively for all ad specifications from its Ad Info site.

Trinity Mirror links to Specle for Newspaper & Magazine specifications from the Mirror Group Advertising site.

Linking to ad specs on Specle increases your visibility in search engines like Google.

Because the URLs are permanent, you can link them in blogs, emails, from other sites. Here's some links to just a few publications on Specle.

    

   
 
 
 

Publishers, register now free to distribute your ad specs on Specle and get your very own branded URL.

Hachette Filipacchi UK now on Specle

Following last weeks launch of Specle Search, Hachette Filipacchi UK has now put all their information onto the service. Find all these titles below now on Specle!

    

    

  
 

Find everything at:

http://specle.net/uk/hachette-filipacchi-uk

Publishers, join Hachette Filipacchi and get your technical information onto Specle today, completely free! If you contact us now, we'll even do all the work for you. Just send us your technical information and we'll enter all your ad specs onto Specle free of charge!

Publishers Register Free here

 

 
 
 

Specle unveils new Specle Search

Today is a monumental day for Specle. Today Specle has released new features to extend the reach of the Specle service to millions of people, and to extend our coverage across the globe.

Introducing Specle Search

If you make ads, searching for ad specs online can be a nightmare. Information is hidden in PDF, 5 levels down from the front page, or sometimes, it isn't available online at all! Leaving you to phone around trying to find the right contact at a publisher just so you can get them to email you the correct dimensions of your half page ad.

Specle Search is a powerful new search feature that is available from the front page of specle.net. Find ad specs for all sorts of titles in one central spot. Search for either publications or publishers to find ad specs you are looking for. Our auto-complete feature makes it easy to find the right title quickly.

Specle contains ad specs from major UK magazine publishers such as Bauer, Reed Business, national newspapers such as Mirror, Guardian,Telegraph, regional titles from groups such as Northcliffe Media, and many, many more. We also have the worlds largest collection of ad specs from Belgium with titles from publishers such as Roularta, Sanoma, and Corelio.

Our lightning uptake in UK & Belgium since our launch in November 2009 has put us on a fast track to become the Global Ad Spec Database. 

Google it too!

Specle is now optimised for Google. Publishers that publish ad specifications on Specle will now automatically be found on Google. Linking to ad specifications on Specle will then increase the availability of ad specifications on Google.

Agencies use Google everyday in an often vain attempt to find publication ad specifications online. Now its easy. Go to either Specle or Google to find your ad specifications online.

Update Fri, 5 March 2010: We are still waiting for Google's index to update. This feature will be available in the next few days

Publishers Get Online Now FREE

Since November, we have been working with major publishers in the UK and Belgium with great success. Using Specle, our publisher customers have experienced significant savings in time, and ease of communication in production. Publisher ad sales teams are using Specle to graphically show available ad sizes and link to production information. Word has got around, and we are now releasing 100s of titles a month! It is now time to open our doors to the world.

We are now allowing any publisher - anywhere in the world - to sign up to Specle to put their ad specifications online, completely free.

Create your own account in seconds and get going! Entering ad specs on Specle is a breeze, and our data team is there to help you move your old technical information into a new Specle ad spec online.

Why use Specle?

• Centralised - Find ad specs from multiple publishers all on one site.
• Graphical - Specle is designed with the creative agency in mind. Great beautiful ad spec pages in seconds
• Linkable - Each publication gets a branded URL. Send the URL in bookings to communicate to agencies
• Dynamic - Sending out PDFs? Get a dynamic web site that you can keep always up to date
• Make Instant Changes - How long does it take for production to change ad specs on your commercial site? Link to Specle and its instant
  

Help your agencies find you by getting on Specle now. Get online right now completely free.