Specle's new advertiser-paid portal for Metro makes creating and sending digital ads easy and much more cost-effective. Previously, advertisers had to develop HTML so their ads would work in apps.
Now, using this revolutionary portal, advertisers can transform print ads into HTML animated creative with just one step, instantly accessing both Metro's 3.1m print readers and 150,000 monthly digital edition users. In addition, you can also create HTML using your own developers and upload, preview, and test in Specle to ensure your design works perfectly.
There are loads of fantastic features enabling advertisers to build beautiful, innovative and engaging full-screen digital ads themselves. These include preview and testing tools which allow ads to be checked in the app itself. Also, media buyers can track ads' progress using DoubleClick.
The portal is advertiser-paid, so Metro can cost effectively provide advertisers with a unique one-stop-shop - which no other newsbrands are currently doing.
With so many advantages to both parties, Specle is confident that this is the front-running model for advertising in digital publication.
Visit the portal at: metro.specle.net.
For further information, please contact Specle on 020 7871 3555 or email firstname.lastname@example.org.
Pricing is based on delivering creative for 3 devices sizes, although you can support many more than that.