Specle is delighted to announce our key collaborative role in Adobe Digital Publishing Solution. In a world first, using Specle’s integrated advertising system creative agencies and publishers can now deliver dynamic, engaging and compelling adverts to apps being created using Adobe DPS without the need to use code.
Thanks to Specle’s technology, if you can make a print ad, you can now also make a digital ad without any coding skills. Now, for the first time, Specle’s expertise in streamlining web based specifications, and simplifying ad delivery and publication, is integrated with Adobe’s application programming interface (API) to create powerful opportunities in app advertising.
Adobe DPS is a web-based tool that lets users create mobile apps. Reimagined “from the ground up”, it will offer creative and design teams more flexibility and better opportunities to engage their audiences.
Nick Bogaty, senior director, head of digital publishing at Adobe: “We are excited that DPS customers looking to drive advertising revenue through their mobile app will be able to integrate with the Specle ad management experience, simplifying their ability to generate real ROI.”
Tom Beckenham, founder and CEO of Specle commented, “This is a unique collaborative opportunity for Specle to inform app publishers they will save time and money by using Specle's products, allowing them to focus their resources on growing their business.”
Learn more at http://specle.net/adobe_dps
Specle is transforming the world of print and online ad production, producing beautifully simple software solutions for print and tablet ad delivery. Founded in 2007, we manage, process and deliver thousands of ad files on a monthly basis for a huge customer base, including major publishers (Hearst, Condé Nast, News UK, Guardian, DMG media, TimeInc UK); leading creative agencies (McCann Erickson, VCCP, BBH) and global brands big and small.
About Adobe Digital Publishing Solution
With the all-new Adobe Digital Publishing Solution (DPS), design and creative teams can easily create beautiful mobile apps without writing code. Using DPS, organizations can drive deep engagement through mobile app experiences, use flexible publishing capabilities to continuously connect with users, and deliver measurable business impact through apps—all with an enterprise-grade platform from Adobe. Learn more at http://www.adobe.com/products/digital-publishing-solution.html